Post by account_disabled on Mar 10, 2024 21:26:47 GMT -5
Expertise Authoritativeness Trustworthiness aka EAT Expertise Authoritativeness Trustworthiness shortened to EAT refers to what many think of as a websites overall value. Is the site lacking in expertise Does it lack authoritativeness Does it lack trustworthiness These are all things that readers are asked to consider when it comes to the overall quality of the website or web page particularly for ones that fall into the YMYL category. This is also a good rule of thumb for SEO in general. You want to make sure that your website has a great amount of expertise whether its coming from you or contributors.
You also want to show people why you have that expertise. Is it the the Europe Cell Phone Number List experience relevant education or other qualities that gives the writer of each page that stamp of expertise Be sure to show and include it. Authoritativeness is similar but from the website perspective. Google wants websites that have high authority on the topic. This can come from the expertise of the writers or even the year quality of the community if its something like a forum. When it comes to trustworthiness again Google wants raters to decide Is a site youd feel you can trust Or is it somewhat sketchy and youd have trouble believing what the website is trying to tell you Why you need EAT This also comes down to something that goes well beyond just the quality raters and how they view EAT.
Its something that you should consider for your site even if these quality raters didnt exist. Every website should make a point of either showing how their site has a high do to increase it. Does it mean bringing contributors on board Or do you merely need to update things like author bios and About Me pages What can you do to show that you have the EAT that not only quality raters are looking for but also just the general visitors to your site If it is forums can your posters show their credentials on publiclyvisible profile pages with additional profile fields for anything specific to the market area This can really help to show expertise and your contributors to the forums will appreciate being showcased as an expert too. This comes back to the whole concept of quality content.
You also want to show people why you have that expertise. Is it the the Europe Cell Phone Number List experience relevant education or other qualities that gives the writer of each page that stamp of expertise Be sure to show and include it. Authoritativeness is similar but from the website perspective. Google wants websites that have high authority on the topic. This can come from the expertise of the writers or even the year quality of the community if its something like a forum. When it comes to trustworthiness again Google wants raters to decide Is a site youd feel you can trust Or is it somewhat sketchy and youd have trouble believing what the website is trying to tell you Why you need EAT This also comes down to something that goes well beyond just the quality raters and how they view EAT.
Its something that you should consider for your site even if these quality raters didnt exist. Every website should make a point of either showing how their site has a high do to increase it. Does it mean bringing contributors on board Or do you merely need to update things like author bios and About Me pages What can you do to show that you have the EAT that not only quality raters are looking for but also just the general visitors to your site If it is forums can your posters show their credentials on publiclyvisible profile pages with additional profile fields for anything specific to the market area This can really help to show expertise and your contributors to the forums will appreciate being showcased as an expert too. This comes back to the whole concept of quality content.